The first film in the ‘Reinvented with Accenture’ campaign celebrates the partnership Accenture and NBCU to build Peacock. A visual and sonic ode to reinvention, ‘Move the World’ shines a light on an iconic group of reinventors as they make their 2024 debut on the Olympic stage: the breakers. These athletes are reinventing sport, together we reinvented how you’ll witness the phenomenon, with record breaking live Olympic coverage, only on Peacock.
Directed by Bafic + Daniel Wolfe, Lovesong.
With over 9,000 clients in 120+ countries, the sheer scale and impact of Accenture is hard to comprehend. That’s how ‘Reinvented with Accenture’ was born, a bold new brand campaign that spotlights their unique ability to reinvent the biggest businesses in the world by pointing to real outcomes across every industry.
One repeatable system, designed to tell thousands of client stories, paired with a 3d pointilism vis id that uses a dynamic particle system able to shift and morph into any form, emblematic of any client, industry, or reinvention. The global creative campaign kicked off in early 2024 with out of home, print, social, TVC - and that’s only the beginning.
In collaboration with GRIF studio.
